Hugh O’Byrne (IBM Vice President Brand Digital Sales Europe): “Make it mean something” – English version
Hugh is Irish, but we could say he fully embodies the famous American dream. Just after the school we started working without going to the college. His first job was for the Dublin City, until an advertisement saying “Apply for being trained as programmer” crossed on his path. He completed this education and started working programming for several companies. A little bit later, IBM presented the first PC and was looking for programmers to make it work on different environments. Once again, an advertisement changed the course of Hugh’s career and life. It’s been over 31 years since, the now President of the most successful division of IBM, started writing code and visiting customers… customers who were increasingly demanding more and more. And that is surely the secret of his success, being able to understand what customers were demanding at all times and, above all, being able to adapt the IBM offering to that particular situation. Hugh has been in charge of the Inside Sales